Digital Marketing Executive

The Digital Marketing Specialist with AI knowledge is responsible for planning, executing, and optimizing online marketing campaigns using traditional digital strategies along with AI-powered tools. This role focuses on improving brand visibility, generating leads, analyzing campaign performance, and leveraging AI technologies to enhance marketing efficiency and personalization.

• Key ResponsibilitiesDevelop and execute digital marketing campaigns across channels (Social Media, SEO, SEM, Email, Content, Website).
• Use AI tools for content creation, audience targeting, campaign optimization, and analytics.
• Create, schedule, and manage content for social media platforms.
• Conduct keyword research and optimize website content for SEO.
• Run Google Ads, Meta Ads, and other paid campaigns; monitor performance and ROI.
• Use AI-based analytics tools to track user behavior and campaign performance.
• Automate marketing tasks using AI-powered marketing automation platforms.
• Generate insightful reports and suggest data-driven strategies.
• Collaborate with design, sales, and content teams.
• Stay updated with the latest digital marketing and AI trends.
• Skills & QualificationsStrong understanding of digital marketing concepts (SEO, SEM, SMM, email marketing, content marketing).
• Knowledge of AI tools such as ChatGPT, Jasper, Canva AI, Google Analytics AI insights, HubSpot AI, etc.
• Experience in running and optimizing paid campaigns.
• Ability to analyze data and make data-driven decisions.
• Creative thinking and strong communication skills.
• Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite, CRM systems, and AI-based content tools.
• Education & ExperienceBachelor’s degree in Marketing, Business, Communications, or related field.
• 1–3 years of experience in digital marketing (freshers with AI training may also apply).
• Certifications in Digital Marketing or AI tools (preferred).
• Additional Requirements (optional)Experience with marketing automation platforms (HubSpot, Mailchimp, Zoho, Marketo).
• Basic knowledge of HTML/CSS or website builders (WordPress, Webflow).
• Understanding of AI-driven customer segmentation and personalization.