Digital Marketing Head

 Job Description: Digital Marketing ManagerIndustry: EdTech

Experience Required: 4-6 Years (EdTech experience preferred)

Salary: Up to ₹70,000 per month

Location: Noida

Employment Type: Full-Time

🔍 Role OverviewWe are looking for an experienced Digital Marketing Manager from the EdTech industry who can drive student acquisition, brand visibility, and lead generation through performance-driven digital campaigns.

• 🎯 Key ResponsibilitiesPlan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads, YouTube, LinkedIn).
• Manage lead generation campaigns for admissions and counseling teams.
• Monitor CPL, CAC, ROI, conversion rates, and campaign performance daily.
• Create and execute monthly and quarterly digital marketing strategies aligned with admission targets.
• Coordinate with content, design, CRM, and sales teams to ensure smooth funnel management.
• Optimize landing pages, forms, and funnels to improve conversion rates.
• Handle SEO, SEM, email marketing, WhatsApp campaigns, and retargeting strategies.
• Analyze competitor activities and suggest growth strategies.
• Prepare daily/weekly MIS reports and performance dashboards for management.
• Manage digital marketing budgets efficiently.
• ✅ Required Skills & Qualifications3–6 years of Digital Marketing experience, preferably in EdTech / Education sector.
• Strong knowledge of Google Ads, Meta Ads, Analytics, Tag Manager.
• Experience with CRM tools (LeadSquared, Zoho, Salesforce, etc.).
• Understanding of admission cycles, counseling funnel, and lead nurturing.
• Hands-on experience in SEO, paid media, and conversion optimization.
• Excellent analytical and communication skills.
• Ability to work in a target-driven, fast-paced environment.
• 🎓 EducationBachelor’s degree in Marketing, Business, or a related field.
• Digital Marketing certification is a plus.
• 💼 What We OfferCompetitive salary up to ₹70,000/month (based on experience).
• Growth opportunity in a fast-scaling EdTech group.
• Performance-based incentives.
• Learning & leadership exposure.