Digital Marketing Manager

About the Role:

We are looking for a highly skilled and data-driven Digital Marketing Specialist who has proven experience in SEO, off-page optimization, Google Ads, and web analytics.

The ideal candidate should be capable of improving organic rankings, reducing spam score, increasing PA/DA, CTR, and website traffic, while optimizing conversion quality and CPL through detailed analytics tracking.

You will play a key role in building global online visibility for our clients and driving qualified leads through both organic and paid strategies.

Key Responsibilities:

Search Engine Optimization (SEO): Perform in-depth keyword research, competitor analysis, and content gap study.

Manage and execute off-page SEO activities, including:

• Article submissions
• Guest posting
• Business listings
• Classifieds
• Social bookmarking
• Forum & Q/A submissions
• Web 2.0 blogs
• Profile creation
• Image, PDF, PPT, and video submissions

• Improve Domain Authority (DA), Page Authority (PA), and reduce spam score through ethical link-building practices.
• Optimize CTR (Click Through Rate) and reduce bounce rate through better UX, meta optimization, and user flow tracking.
• Increase organic traffic by applying the latest Google algorithm updates and SEO best practices.

Google Analytics & Technical Tracking:

Expert in Google Analytics (GA4) — can set up, monitor, and interpret detailed data.

• Create and manage custom events, triggers, and tags in Google Tag Manager for advanced traffic tracking.
• Identify traffic sources, user behavior flow, page performance, and conversion paths.
• Track and report user journey —
• “Which traffic came from where, how it engaged, and which pages are converting.”
• Analyze and optimize audience segments, bounce trends, and traffic quality.

Google Ads & Performance Marketing:

• Plan and execute Google Search, Display, and Video Campaigns globally.
• Manage and optimize CPC/CPL, and ensure lead quality and relevance.
• Conduct A/B testing on ad creatives, keywords, and landing pages.
• Monitor daily campaign performance and adjust bids and strategies to improve ROI.
• Use Analytics + Tag Manager to track campaign conversions and user behavior.

Required Skills & Tools:

Expert in:

• SEO (On-Page, Off-Page, Technical)
• Google Ads & Tag Manager
• Google Analytics (GA4)
• Search Console & Keyword Planner
• Ahrefs / SEMrush / Moz / Ubersuggest

• Strong understanding of DA/PA metrics, spam score reduction, and backlink quality analysis.
• Experience with lead generation campaigns for global clients.
• Analytical mindset with deep understanding of data interpretation & performance improvement.

Bonus Skills (Preferred):

• Experience with LinkedIn Ads or Meta Ads.
• Basic knowledge of WordPress / Elementor for on-page fixes.
• Understanding of email automation and remarketing funnels.

Qualifications:

• 12th pass, Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 3–5 years of proven agency experience in digital marketing and SEO.
• Strong portfolio showing organic growth, lead generation, and analytics-driven performance.

Why Join VRD Creative:

• Work with diverse international clients.
• Strategic + creative freedom for performance-driven campaigns.
• Growth-focused environment with real results.
• Competitive salary + performance bonuses.