Digital Marketing Manager

Key Responsibilities

• Strategy Development: Create and execute end-to-end digital marketing campaigns aligned with business goals.
• Channel Management: Manage social media platforms, email marketing, and paid ad campaigns (Google Ads, LinkedIn, etc.).
• Analytics & Reporting: Monitor and analyze website traffic, campaign ROI, and KPIs to optimize, reporting findings to stakeholders.
• SEO/SEM Optimization: Improve organic search rankings and run targeted paid search campaigns.
• Content & Creative Coordination: Work with design and content teams to produce high-quality assets and landing pages that enhance user experience.
• Trend Analysis: Identify current trends and insights to optimize spend and performance.
• Budget Management: Plan and manage the digital marketing budget. Indeed +6

Key Requirements

• Experience: Proven experience as a Digital Marketing Manager or similar role.
• Technical Skills: Proficiency in online marketing tools (Google Analytics, CRM software, CMS) and social media platforms.
• Analytical Skills: Strong analytical ability to evaluate end-to-end customer experience across multiple channels.
• Communication: Excellent written and verbal communication skills.
• Education: Bachelor’s degree in Marketing, Communications, or relevant field. Indeed +4

Common Qualifications

• Expertise in SEO, SEM, PPC, and social media advertising.
• Experience with email marketing tools and automation.
• Ability to work with cross-functional teams. LinkedIn +2