Digital Marketing Specialist

About SupplyMate

SupplyMate is a fast-growing, funded startup focused on manufacturing and supplying uniforms in bulk quantities while also enabling end-to-end B2B procurement solutions for enterprises.

We work with premium Indian and global clients, including Indian Oil / Bharat Petroleum, Libas, Amazon, and other large organizations across sectors. Recently, we have received funding support from the Ministry of IT, Government of India, reinforcing our credibility and long-term vision.

Our mission is bold:

To build India’s first strong, recognizable brand in the uniform category—something that has never been done before in a traditionally unorganized industry.

Role Overview

We are looking for a performance-driven Digital Marketer who deeply understands B2B buyer psychology and can generate high-intent leads for bulk uniform sales and B2B procurement using paid digital channels. This role is not about vanity metrics. It is about driving real business outcomes—qualified leads, enterprise buyers, procurement heads, HR teams, and decision-makers who buy uniforms at scale. You will also support creative execution through basic graphic design (Canva) and strong video editing skills to ensure our ads and content stand out.

Key Responsibilities

B2B Performance Marketing (Primary Focus)

• Plan, execute, and scale B2B lead generation campaigns for: Bulk uniform orders - Corporate & industrial procurement requirements
• Run and optimize ads on: Facebook & Instagram, Google Search, Display & YouTube
• Target decision-makers such as: HR Heads, Procurement Managers, Admin Teams, Factory Owners & Enterprise Buyers
• Continuously optimize for: Cost per lead (CPL), Lead quality, Conversion to sales-qualified leads, Coordinate with the sales team to improve funnel efficiency and ROI, Creative & Content Execution, Design basic creatives using Canva (ad creatives, banners, carousels)
• Edit high-quality videos for: Paid ads, Reels & short-form content, Explainer and brand videos, Work on hooks, ad formats, and creatives that appeal to B2B buyers, Repurpose long content into performance-ready short videos
• Brand Building & Growth - Support SupplyMate’s vision of becoming a category-defining uniform brand, Experiment with new ad formats, messaging, and storytelling, Use AI tools for ad testing, creatives, and optimization wherever possible, Track performance using Meta Ads Manager, Google Ads, and Analytics, Share weekly reports, insights, and growth ideas.

Perks & Why Join SupplyMate

• Work with enterprise clients and large-ticket B2B orders
• Be part of a government-backed, funded startup
• Direct exposure to founders and leadership
• High learning curve with real ownership
• Opportunity to help build India’s first strong uniform brand
• Fast growth, performance recognition, and long-term career opportunities

Why This Role Matters

Uniforms are everywhere—but no one has built a powerful brand in this space. At SupplyMate, we’re changing that.

If you want to work on real B2B problems, generate high-value enterprise leads, and be part of a startup that’s redefining an industry—this role is for you