Digital Marketing Specialist

We are seeking a highly skilled and creative Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms to drive brand awareness, lead generation, and revenue growth for our clients.

Key Responsibilities

• Plan and execute digital marketing strategies across Meta, Google, and other leading ad networks
• Manage paid advertising campaigns (Search, Display, Video, Social Media) ensuring maximum ROI
• Drive performance tracking
• Create and manage content scripts for clients Ads that is to be used in Google and Meta Platforms
• Analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, etc.
• Prepare campaign performance reports and provide insights + improvements
• Collaborate with the creative and client servicing team to improve ad creatives and messaging
• Stay up-to-date with industry trends, platform updates, and emerging technologies

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred)
• 2–3 years of hands-on experience in digital marketing campaign management
• Strong knowledge of Meta Ads, Google Ads, and Analytics tools
• Good understanding of SEO, SEM, and social media marketing
• Ability to interpret data and make data-driven decisions
• Excellent communication and copywriting skills
• Strong attention to detail, multitasking, and time-management abilities

Bonus Skills

• Experience with marketing automation tools (HubSpot, Mailchimp, etc.)
• Basic design/editing skills on Canva / Adobe Suite
• Experience in e-commerce marketing and conversion rate optimization

Why Join Us?

• Opportunity to work with top brands and promising startups
• Fast-growing company with learning & leadership opportunities
• Creative, dynamic, and supportive work culture
• Performance-based growth and incentives