Digital Marketing Specialist

       Job Description: Digital Marketing Specialist

QFS Management System LLP, a leading certification body, seeks a dynamic Digital Marketing Executive to drive online lead generation and brand awareness. The ideal candidate will possess a strong understanding of digital marketing channels and be proficient in LinkedIn management, email marketing, and lead generation strategies.

Responsibilities

• Develop and execute digital marketing campaigns to generate high-quality leads and increase brand visibility.
• Manage and optimize social media platforms (LinkedIn, Facebook, Twitter, Instagram) to engage with the target audience and build a strong online community.
• Create engaging content (blog posts, articles, Social media posts, email campaigns) to educate and inform the target audience about ISO certification and QFS services.
• Develop and implement email marketing campaigns to nurture leads and convert them into customers.
• Utilize CRM and marketing automation tools to manage leads and track campaign performance.
• Conduct A/B testing and analyze campaign performance to optimize results.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Collaborate with the sales team to ensure effective lead qualification and handover.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a focus on social media and lead generation.
• Strong understanding of SEO, SEM, and email marketing.
• Proficiency in social media management tools and CRM software.
• Excellent written and communication skills.
• Strong analytical and data-driven mindset.
• Ability to work independently and as part of a team.

Preferred Qualifications

• Experience in the B2B marketing sector.
• Experience with LinkedIn & Email and other marketing analytics tools.