E-Commerce Manager – Amazon

Company Description

Welcome to Subyarth Craft Private Limited, a premier e-commerce destination known for our exceptional range of crystal, urns and unique products. Our presence on Amazon across multiple international marketplaces ensures unmatched quality and artistry. We aim to provide beautifully crafted, meaningful products that blend traditional craftsmanship with contemporary design.

Experience Required: 3-5 years in Amazon PPC/Campaign

Management Department: E-Commerce / Digital Marketing

Job Summary:

We are looking for a detail-oriented and data-driven PPC and Ad Campaign Specialist to manage, optimize, and grow our Amazon advertising campaigns. This role is responsible for driving traffic, increasing conversions, and maximizing ROI on Amazon through strategic use of Sponsored Ads, Sponsored Brands, and Sponsored Display.

Key Responsibilities: Develop and manage PPC campaigns on Amazon (Sponsored Products, Sponsored Brands, and Sponsored Display).

Monitor daily performance metrics to understand performance trends and identify growth opportunities.

Conduct keyword research, optimize listings for better ad performance, and manage bids efficiently.

Perform A/B testing of ad creatives, landing pages, and targeting strategies.

Prepare weekly/monthly performance reports with insights and improvement recommendations.

Collaborate with the content, design, and product teams to align campaigns with branding and inventory status.

Stay up to date with Amazon Ads policy changes, new tools, and industry trends.

Required Skills & Qualifications: Proven experience in Amazon PPC and campaign management.

Strong understanding of ACoS, TACoS, CTR, CPC, ROAS, and conversion metrics.

Familiarity with Amazon Seller Central, Advertising Console, and tools like Helium 10, Jungle Scout, or Perpetua.

Proficiency in Excel/Google Sheets for reporting and analysis.

Strong analytical skills and attention to detail.

Ability to work independently and handle multiple projects.

Preferred Qualifications: Amazon Advertising certification is a plus.

Experience with DSP campaigns is an advantage.

Knowledge of e-commerce marketing and SEO.

KPIs for This Role: ACoS and TACoS optimization

Ad sales and ROAS improvement

Campaign scalability and efficiency

Click-through and conversion rate growth