Graphic Designer

About the RoleWe are looking for a creative and detail-oriented Graphic Designer to lead the visual identity of our upcoming B2B exhibitions. You will be responsible for creating compelling designs for both digital marketing campaigns and large-scale on-site event branding. The ideal candidate understands how to communicate luxury and technology visually to a B2B audience.

Key Responsibilities

1. Digital & Social Media Design

• Design engaging creatives for LinkedIn, Instagram, and Facebook to drive visitor registration and exhibitor bookings.
• Email Marketing: Design professional, responsive email newsletters (Newsletters, Invites, Post-show reports) compatible with platforms like Mailchimp.
• Create web banners and landing page graphics.

2. Print & Marketing Collateral

• Design high-quality brochures, sales decks, and flyers for the sales team.
• Create print advertisements for magazines and industry publications.

3. Event & Environmental Graphics

• Design large-format graphics for the exhibition venue (Welcome arches, registration backdrops, standees, aisle signs, and wayfinding signage).
• Create ID badges, lanyards, and event show guides/directories.

4. Brand Consistency

• Ensure all visual assets align with the brand guidelines for "Fan Expo" and "Smart Lighting Expo."
• Edit and retouch photos from past events for use in current promotions.
• RequirementsExperience: 2–4 years of experience in graphic design (Experience in the Events/Exhibition industry is a major plus).
• Software Proficiency: Mastery of Adobe Creative Suite, specifically:

• Photoshop: For image manipulation and social media creatives.
• Illustrator: For vector graphics, logos, and large-scale event printing.
• InDesign: For multi-page layouts like brochures and show directories.

• Technical Knowledge: Understanding of print processes (CMYK, bleeds, resolution) and digital formats.
• Portfolio: A strong portfolio showcasing a mix of digital (social/email) and print (brochures/signage) work.
• Desirable Skills (Bonus)Basic understanding of HTML/CSS for email templates (ability to tweak code like the Fan Expo invite).
• Experience with Video Editing tools (Premiere Pro/After Effects) to create short reels or teaser videos.
• Experience with Mailchimp or similar email marketing tools.
• Soft SkillsAbility to work under tight deadlines, especially closer to the exhibition dates.
• Strong attention to detail (no typos in print files!).

Ability to interpret a brief from the Marketing Manager and turn it into a visual concept.