Key Responsibilities (KRA)·        Identify new leads from LinkedIn, Instagram, Facebook based on the company’s Ideal Client Profile.

·        Create and manage outreach campaigns on social media and Google Ads.

·        Use ChatGPT, Notebook LM, and Google Gemini for message writing, research, and content creation.

·        Maintain clean and structured lead databases using CRM or Google Sheets.

·        Qualify leads based on internal criteria and pass them to the sales team.

·        Plan and execute outreach aligned to weekly and monthly lead generation goals.

·        Submit structured weekly reports on campaign performance and lead pipeline.

Key Performance Indicators (KPI)

KPI Metric

Target/Expectation

Qualified leads generated weekly

40–60

Meetings fixed for sales team per week

8–12

Accuracy of lead qualification

90%+ match with criteria

Usage of outreach platforms

Daily activity on all 4 platforms

AI tools usage for content/research

Minimum 3x/week

CRM / Sheet updates

100% daily