Lead Generation Specialist

Job Title: Lead Generation Specialist

Department: Sales / Marketing

Reports To: Sales Manager or Marketing Manager

Location: [Noida H174]

Employment Type: [Full-time]

Sift (night sift)

Job Summary

The Lead Generation Specialist is responsible for identifying, qualifying, and nurturing potential customers for the company’s products or services. This role focuses on building a strong pipeline of leads through research, outreach, and strategic marketing campaigns to support the sales team in meeting revenue goals.

• Key ResponsibilitiesResearch and identify potential leads through online platforms, databases, social media, and industry networks.
• Qualify leads based on predefined criteria (budget, authority, need, and timeline).
• Conduct outbound calls, emails, and social outreach to generate interest and set appointments for the sales team.
• Maintain and update CRM systems (e.g., HubSpot, Salesforce, Zoho) with accurate lead and contact information.
• Collaborate with the marketing team to execute lead generation campaigns and optimize conversion rates.
• Track, measure, and report on key lead generation metrics such as conversion rates, lead quality, and ROI.
• Follow up on inbound inquiries generated through digital marketing, events, and advertising efforts.
• Stay up to date on industry trends, competitors, and market developments to identify new opportunities.
• Qualifications & SkillsBachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
• 1–3 years of experience in lead generation, sales development, or a similar role.
• Proficiency with CRM software (e.g., Salesforce, HubSpot, Pipedrive) and lead databases.
• Strong communication, interpersonal, and organizational skills.
• Excellent research and analytical abilities.
• Goal-oriented with the ability to work independently and as part of a team.
• Experience with email marketing tools and LinkedIn outreach is a plus.
• Performance MetricsNumber of qualified leads generated per month/quarter.
• Lead-to-opportunity conversion rate.
• Accuracy and completeness of CRM data.
• Timeliness and responsiveness of lead follow-up.
• Compensation & Benefits Competitive base salary plus performance-based incentives/bonuses.
• [Include details about benefits, e.g., health insurance, remote work options, paid time off, etc.]

Would you like me to tailor this for a specific industry (e.g., SaaS, real estate, B2B marketing, healthcare, etc.) or company size? That would make it even more targeted.