Lead Generation Specialist

At Soil Search, we are India’s most trusted real estate consultancy , helping investors and homebuyers discover opportunities that truly create value. We believe in smart marketing backed by data, creativity, and strong results.

We are now looking for a performance-driven Lead Generation Specialist who knows how to run powerful campaigns, generate high-quality real estate leads, and drive growth through digital platforms.

As a Lead Specialist, you will be responsible for creating, running, and optimizing paid campaigns across Google, Meta (Facebook & Instagram), YouTube, and other digital platforms. You’ll own the complete performance funnel from audience targeting to conversion ensuring every rupee spent brings in valuable leads that convert.

Key Responsibilities:

Plan, create, and manage lead generation campaigns across:

• Google Ads (Search, Display, Discovery)
• Meta Ads (Facebook, Instagram)
• YouTube Ads
• Other relevant digital channels

• Develop strategies for targeting, retargeting, and nurturing real estate audiences (NRI, investors, end-users).
• Analyze and optimize ad creatives, copy, and landing pages for better conversion rates.
• Track performance metrics: CPL, CTR, ROI, lead quality, and conversions.
• Collaborate with content and creative teams to produce high-performing visuals and messaging.
• Conduct A/B testing to improve campaign performance continuously.
• Stay ahead of digital trends and implement innovative strategies for real estate lead generation.
• Qualifications & Skills Proven experience in real estate campaign management and lead generation.
• Strong command of Google Ads, Meta Ads Manager, and YouTube Campaigns.
• Deep understanding of lead funnels, audience segmentation, and ad optimization.
• Experience using CRM tools (e.g., Zoho, HubSpot) and tracking lead performance.
• Data-driven mindset with strong analytical and problem-solving skills.
• Knowledge of landing page builders (WordPress, Unbounce, etc.) is a plus.
• Excellent communication, reporting, and presentation skills.
• Willingness to work full-time from our Noida office.

Why Join Soil Search?

• Be part of India’s most trustworthy real estate consultancy.
• Handle high-budget campaigns and premium property projects.
• Collaborate with a passionate marketing team driven by results.
• Get the creative freedom to test, learn, and scale successful strategies.
• Growth-oriented culture where performance is valued and rewarded.

📩 How to Apply:

Send your resume and a short case study of your best campaign (including CPL and conversion rate achieved) to [digital@soilsearch.in] with the subject line:

“Lead Specialist – [Your Name] | Soil Search”