Marketing Manager

About the RoleWe are looking for a strategic and results-driven Marketing Manager to lead the promotional campaigns for our upcoming B2B trade shows. The ideal candidate understands the nuances of the exhibition industry and can execute a 360-degree marketing strategy that drives booth sales (exhibitor acquisition) and ensures high attendance of qualified buyers (visitor promotion).

Key Responsibilities

1. Strategy & Planning

• Develop and execute a comprehensive marketing strategy for the exhibition lifecycle (pre-show, on-site, and post-show).
• Define buyer personas and target audiences to ensure high-quality visitor footfall.
• Manage the marketing budget, allocating resources efficiently across digital, print, and partnership channels.

2. Visitor Promotion (Audience Acquisition)

• Lead the "Visitor Promotion" campaign to attract target buyers, dealers, distributors, and industry professionals.
• Execute email marketing campaigns (newsletters, personalized invites) using segmented databases.
• Manage paid performance marketing (Google Ads, LinkedIn, Meta) to generate visitor registrations.
• Collaborate with associations and trade bodies to secure delegation visits.

3. Exhibitor Marketing Support

• Create sales collateral (brochures, pitch decks, floor plans) to support the sales team in booking booths.
• Develop "Exhibitor Manuals" and marketing toolkits to help confirmed exhibitors promote their participation.
• Manage lead generation campaigns to identify potential new exhibitors.

4. Content & Digital Presence

• Manage the event website, ensuring SEO optimization and an intuitive registration flow.
• Oversee social media strategy (LinkedIn, Twitter/X, Instagram) to build community and engagement.
• Produce high-quality content including press releases, blog posts, and industry reports.

5. Partnerships & PR

• Negotiate barter deals with media partners, trade magazines, and industry influencers.
• Coordinate with PR agencies to ensure maximum press coverage before and during the event.
• RequirementsExperience: 5+ years of marketing experience, with at least 2–3 years specifically in Events, Exhibitions, or B2B Media.
• Education: Bachelor’s degree in Marketing, Communications, or Business (MBA preferred).
• Skills:

• Strong understanding of Visitor Promotion tactics.
• Proficiency in CRM tools (e.g., Salesforce, HubSpot) and Email Marketing software.
• Experience with Digital Marketing (SEO, SEM, Social Media ads).
• Excellent copywriting and communication skills.

• Personality: Ability to work under pressure and meet strict deadlines typical of the event industry.
• Key Performance Indicators (KPIs)Total number of unique visitor registrations.
• Cost Per Acquisition (CPA) for visitors.
• Number of qualified exhibitor leads generated for the sales team.
• Social media engagement and website traffic growth.