Marketing Manager

Job Title: Marketing Executive / Manager – Real Estate

Location: Noida Sector 68

Experience: 1–6 Years (Real Estate Preferred)

Salary: As per industry standards

Industry: Real Estate / Property Development

About the Role We are looking for a dynamic and result-driven Marketing Professional to lead and execute both digital and offline marketing initiatives for our real estate projects. The ideal candidate should have strong expertise in branding, campaign execution, and lead generation strategies within the real estate domain.

Key Responsibilities

🔹 Media Planning & Campaign Execution

• Plan ATL & BTL marketing activities
• Allocate budgets effectively across channels for maximum ROI
• Coordinate media buying (print, radio, digital, outdoor)
• Execute integrated marketing campaigns

🔹 Digital Marketing & Social Media Management

• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
• Plan and execute paid campaigns (Meta Ads, Google Ads) for lead generation
• Monitor engagement, traffic, and conversion metrics
• Continuously improve performance through data-driven strategies

🔹 Branding & Creative Strategy

• Develop and maintain brand identity across all channels
• Coordinate with designers for marketing creatives, brochures, and digital assets
• Ensure consistency in brand messaging and communication
• Plan and execute branding campaigns for project launches

🔹 Offline Marketing & Promotions

• Manage hoardings, banners, and outdoor advertising
• Plan and execute events, exhibitions, and site-level promotions
• Organize property showcases, open houses, and activation campaigns
• Ensure on-ground branding visibility at project sites

🔹 Coordination & Stakeholder Management

• Work closely with sales teams to align marketing strategies with sales goals
• Coordinate with external agencies (creative, digital, media, PR)
• Ensure timely execution of campaigns and deliverables

🔹 Performance Tracking & ROI Optimization

• Track campaign performance and generate reports
• Analyze lead quality, cost per lead (CPL), and conversion rates
• Optimize campaigns for better ROI and efficiency
• Use analytics tools to derive actionable insights

Key Skills Required

• Strong understanding of real estate marketing
• Expertise in digital marketing tools & platforms
• Knowledge of branding, media planning & campaign execution
• Excellent communication & coordination skills
• Analytical mindset with focus on ROI & performance tracking
• Proficiency in MS Office & marketing tools

Preferred Qualifications

• Bachelor’s / Master’s degree in Marketing, Business Administration, or related field
• Prior experience in real estate or property development industry is highly preferred

Why Join Us?

• Opportunity to work on premium real estate projects
• High-growth environment with learning opportunities
• Exposure to both digital and offline marketing strategies