Marketing Manager

Here’s a clean, professional Job Description you can directly post on job portals or share with candidates. I’ve structured it clearly, with responsibilities mapped to your two core streams: Consultancy & Education, plus ops ownership.

Job Title: Marketing ManagerCompany: Astro Sadhguru Mantra

Location: Noida (On-site)

Work Hours: 10:30 AM – 7:30 PM

(Flexible hours may be required during launches, webinars, and education programs; compensatory flexibility available)

Salary: ₹36,000 – ₹40,000 per month (All-inclusive)

Annual Bonus: 1 month’s salary (performance-linked)

Experience: 1–3 years (spiritual, education, content-led brands preferred)

About Astro Sadhguru MantraAstro Sadhguru Mantra operates across two core verticals:

1. Consultancy – Astrology, Lal Kitab, Vedic Astrology, Healing & Spiritual Guidance
2. Education (ASM University) – Structured courses, workshops, bootcamps, and long-term programs in Tantra, Sadhana, Astrology, Vastu, and Healing Sciences

We are a fast-growing spiritual knowledge platform blending ancient wisdom with modern digital marketing.

Role OverviewWe are looking for a hands-on Marketing Manager who can own content, performance marketing, lead generation, CRM, and sales coordination end-to-end.

This is a high-ownership, on-ground role where the candidate will manage marketing operations, coordinate with teams and agencies, and directly impact revenue for both Consultancy and Education streams.

• Key Responsibilities1. Content & Social Media Marketing (Primary Responsibility)Create and manage monthly & weekly social media calendars for:
• 
  
• YouTube (long-form, shorts, SEO-led content)
• Instagram (Reels, Posts, Stories, Virality-focused)
• Research topics, trends, keywords, and competitors
• Write or supervise:
• 
  
• Video scripts
• Reel hooks
• Captions & descriptions
• Work closely with the editing and design team to:
• 
  
• Ensure content quality
• Maintain brand tone
• Optimize for YouTube searchability and Instagram virality
• Suggest and execute new content formats (podcasts, explainers, reels, shorts, carousels)
• Be open to hosting podcasts, videos, or appearing on camera when required
• 2. Performance Marketing & Lead Generation (Consultancy)Plan and execute paid ad campaigns for consultations using:
• 
  
• Google Ads
• Meta (Facebook & Instagram)
• Other relevant search or discovery platforms
• Optimize ads for:
• 
  
• Lead quality
• Cost per lead
• Conversion tracking
• Coordinate with internal teams to ensure lead follow-ups and conversions
• Monitor campaign performance and generate basic reports
• 3. Education Marketing – ASM UniversityWork with the Founder to:
• 
  
• Plan monthly course calendars
• Define launch timelines
• Coordinate with external marketing agencies for:
• 
  
• Course promotions
• Webinar campaigns
• Batch launches
• Ensure end-to-end execution:
• 
  
• Lead generation
• Follow-ups
• Conversions
• Support launches of:
• 
  
• Monthly workshops
• Bootcamps
• Long-term certification programs
• 4. CRM, WhatsApp & Broadcast ManagementManage CRM and lead management tools
• Oversee:
• 
  
• WhatsApp API / AI CRM tools
• Broadcast messaging
• Campaign follow-ups
• Ensure:
• 
  
• No lead leakage
• Proper tagging & tracking
• Smooth handover to sales/support teams
• 5. Marketing & Sales Operations OwnershipAct as the central coordinator between:
• 
  
• Marketing
• Sales
• Content
• Support
• Ensure smooth day-to-day operations from a marketing & sales perspective
• Maintain discipline, timelines, and accountability across campaigns
• Required Skills & QualificationsStrong understanding of:
• 
  
• Social media marketing (YouTube & Instagram)
• Performance marketing basics
• Lead funnels & CRM systems
• Content sense + analytical mindset
• Comfortable with tools like:
• 
  
• Google Ads / Meta Ads
• WhatsApp API tools
• CRM platforms
• Good communication & coordination skills
• Comfortable working in a spiritual / education ecosystem
• Willingness to take ownership and work in a fast-paced environment
• Compensation & BenefitsMonthly Salary: ₹36,000 – ₹40,000 (includes travel & attendance allowance)
• Annual Bonus: 1 month’s salary (based on performance)
• Growth opportunity with a fast-scaling spiritual education brand
• Direct exposure to founders and strategic decision-making
• Work EnvironmentOn-site role – Noida
• Collaborative, purpose-driven environment
• Flexibility provided during heavy launch periods