Meta Ads Expert

Key Responsibilities:

• Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
• Develop and execute full-funnel strategies across search, display, YouTube, and paid social.
• Perform keyword research, audience research, and competitor analysis.
• Create and test ad creatives, copies, and formats to improve performance.
• Set up and manage conversion tracking (Meta Pixel, Google Tag Manager, GA4, conversion APIs).
• Monitor campaign performance metrics such as ROAS, CPA, CTR, CPC, and conversion rate.
• Optimize bids, budgets, audiences, keywords, and placements for maximum ROI.
• Run A/B tests on ads, audiences, landing pages, and bidding strategies.
• Analyze performance data and prepare regular reports with actionable insights.
• Stay up to date with platform updates, policies, and best practices.

Required Skills & Qualifications:

• Proven experience managing Meta Ads and Google Ads campaigns.
• Strong knowledge of Meta Ads Manager, Google Ads, and Google Analytics (GA4).
• Experience with search, display, remarketing, and paid social campaigns.
• Data-driven mindset with strong analytical and problem-solving skills.
• Ability to scale profitable campaigns and reduce acquisition costs.
• Strong communication and reporting skills.

Preferred Qualifications:

• Experience with e-commerce and/or lead generation campaigns.
• Knowledge of landing page optimization and funnel strategies.
• Experience managing high or multiple ad budgets.
• Familiarity with tools like Google Tag Manager, Looker Studio, or CRM platforms.
• Basic understanding of ad creative design and copywriting.