Performance Marketing Executive

Performance marketing executives typically work across paid channels to drive measurable results. Key responsibilities include:

• Launching and managing campaigns across Google, Meta, LinkedIn, and programmatic platforms
• Optimising ads based on CPA, ROAS, CTR, and conversion volume
• Managing budgets, pacing, and bid strategies
• Supporting campaign testing across creative, audience, and placements
• Creating reports and dashboards to monitor performance
• Working with data and analytics teams to improve attribution models
• Collaborating with content, CRM, and design on cross-channel alignment
• Assisting with audience segmentation and retargeting strategies
• Tracking post-click behaviour and conversion paths
• Updating documentation and sharing learnings with wider teams

This role blends campaign execution with analytics and cross-functional collaboration.

Performance marketing executives need a solid understanding of digital channels, campaign delivery, and data-led decision-making. Employers typically look for:

• 1–3 years of experience in digital marketing or paid media
• Knowledge of PPC, paid social, and display channels
• Experience running campaigns on Google, Meta, and LinkedIn Ads
• Strong data skills and confidence using reporting dashboards
• Understanding of conversion tracking and attribution models
• Ability to write ad copy and support creative testing
• Familiarity with budgets, bid strategies, and optimisation
• Organised with excellent time management and accuracy
• Willingness to test, learn, and adapt based on performance

Most performance executives start from digital marketing or junior paid roles and often grow into channel specialists or account managers.