Performance Marketing Executive

Job Overview

The Performance Marketing Executive is responsible for planning, executing, and optimizing digital marketing campaigns to generate leads, conversions, and measurable business growth. The role focuses on paid marketing channels, data analysis, and performance optimization to maximize ROI.

Key Responsibilities

• Plan, execute, and manage paid marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), and other digital channels.
• Monitor campaign performance and optimize ads to improve CTR, conversions, and ROI.
• Conduct keyword research, audience targeting, and competitor analysis.
• Manage budget allocation and campaign spending to achieve marketing goals.
• Track and analyze campaign performance using tools like Google Analytics, Meta Business Manager, and ad dashboards.
• Generate weekly and monthly performance reports with insights and recommendations.
• Collaborate with creative and content teams to develop effective ad creatives and landing pages.
• Perform A/B testing on ads, landing pages, and audience segments.
• Stay updated with the latest digital marketing trends and platform updates.

Skills Required

• Strong knowledge of Performance Marketing & Paid Advertising
• Hands-on experience with Google Ads, Facebook/Instagram Ads, LinkedIn Ads
• Understanding of Google Analytics and campaign tracking
• Knowledge of SEO, SEM, and conversion optimization
• Data analysis and reporting skills
• Ability to manage ad budgets and campaign optimization
• Understanding of lead generation strategies
• Basic knowledge of landing page optimization and funnels
• Good communication and analytical skills
• Preferred QualificationsBachelor’s degree in Marketing, Business, or related field
• 1–3 years of experience in digital/performance marketing
• Certifications in Google Ads or Digital Marketing are a plus