PPC Executive

PPC Executive (Google Ads) – USA Market

We are seeking a results-oriented PPC Executive (2–3 years experience) with strong expertise in Google Search Ads for the USA market. The candidate will be responsible for planning, executing, optimizing, and scaling paid campaigns to generate high-quality leads for hearing aids and audiology services.

Key Responsibilities

🔹 Campaign Management

* Plan, create, and manage Google Ads campaigns (Search, Performance Max, Display, Remarketing).

* Manage USA-focused campaigns targeting specific states/cities.

* Conduct keyword research (high intent + local keywords like “hearing aid near me”).

* Implement negative keyword strategy to reduce wasted spend.

🔹 Lead Generation & Optimization

* Optimize campaigns for CPL (Cost Per Lead) and Conversion Rate.

* Improve Quality Score and Ad Rank.

* Manage bidding strategies (Max Conversions, tCPA, Manual CPC).

* Create compelling ad copies tailored for the USA audience.

🔹 Tracking & Analytics

* Set up and monitor:

 * Google Tag Manager

 * Conversion Tracking

 * Call Tracking

 * GA4 integration

* Track metrics like CTR, CPC, CPL, ROAS, Impression Share.

* Ensure proper tracking of calls and form leads.

🔹 Performance & Reporting

* Prepare weekly & monthly performance reports.

* Analyze campaign data and provide actionable insights.

* Suggest landing page improvements to improve conversion rate.

🔹 Market Understanding

* Understand USA healthcare audience behavior.

* Competitor research and strategy benchmarking.

* Manage budget efficiently (USD campaigns).

#Required Skills

* 2–3 years hands-on experience in **Google Ads (Search Ads mandatory)**

* Experience handling monthly budgets of $5,000+

* Strong understanding of USA market targeting

* Expertise in keyword research tools (Google Keyword Planner, SEMrush, etc.)

* Experience with conversion tracking setup

* Good knowledge of landing page CRO

* Strong analytical mindset

Preferred Skills

* Experience in Healthcare / Hearing Aid / Medical niche

* Experience managing call-based campaigns

* Knowledge of Performance Max campaigns

* Basic knowledge of Meta Ads (Optional)

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Key KPIs

* Cost Per Lead (CPL)

* Conversion Rate

* Lead Quality

* CTR & Quality Score

* Monthly Lead Volume

**Company: Ear Solutions Pvt. Ltd.

**Experience Required: 2–3 Years

**Location:**Noida Sec 02

**Industry:** Healthcare / Hearing Aid Industry

**Employment Type: Full-Time