Presales Executive

About the Role

We are looking for a highly motivated Sales Development Representative (SDR) to drive our outbound and inbound lead qualification efforts for CPaaS and SaaS solutions. The SDR will play a critical role in building a strong sales pipeline by identifying, engaging, and qualifying potential customers across SMB, Enterprise and Mid-Market segments.

This role is ideal for individuals who are passionate about B2B tech sales, enjoy interacting with customers, and want to build a long-term career in SaaS / CPaaS sales.

Key Responsibilities

 Lead Generation & Prospecting

· Identify and prospect potential customers through outbound calls, emails, LinkedIn, WhatsApp, and inbound leads

· Research accounts and stakeholders to understand business needs and communication challenges

· Build and maintain a healthy sales pipeline aligned with target segments and industries

Lead Qualification & Discovery

· Qualify leads based on ICP, use cases, budget, authority, need, and timeline (BANT)

· Conduct initial discovery calls to understand customer requirements

· Position CPaaS/SaaS solutions such as SMS, Voice, IVR, WhatsApp, Email APIs, Cloud Telephony, Automation platforms, etc.

Meeting & Demo Coordination

· Schedule qualified meetings and demos for Account Executives / Sales Managers

· Ensure proper handover with clear documentation of customer requirements and context

CRM & Reporting

· Maintain accurate records of all activities, interactions, and lead statuses in CRM

· Track daily/weekly KPIs including calls, emails, meetings booked, and pipeline contribution

Collaboration & Continuous Improvement

· Work closely with Sales, Marketing, and Pre-Sales teams

· Share feedback on lead quality, objections, and market insights

· Stay updated on product offerings, pricing, and competitive landscape

Required Skills & Qualifications

· 1–3 years of experience in SDR / Inside Sales / Lead Generation for B2B SaaS or CPaaS

· Strong verbal and written communication skills

· Experience with outbound prospecting and inbound lead qualification

· Familiarity with CRM tools (Salesforce, HubSpot, Zoho, Freshsales, etc.)

· Basic understanding of cloud-based products and APIs is a plus

· Ability to handle objections and articulate value propositions

· Self-driven, target-oriented, and comfortable working in a fast-paced environment

Preferred Skills (Good to Have)

· Prior experience selling CPaaS solutions (SMS, Voice, WhatsApp, IVR, Call Center, APIs)

· Experience working with SMB, Mid-Market, or Enterprise accounts

· Knowledge of lead scoring and sales funnel metrics

· Exposure to account-based selling or vertical-specific sales

Key Performance Indicators (KPIs)

· Number of qualified meetings/demos booked per month

· Pipeline value generated

· Lead-to-meeting conversion rate

· Activity metrics (calls, emails, LinkedIn touches)

· Sales-qualified lead (SQL) acceptance rate