Senior Manager – Performance Marketing & Growth

Senior Manager – Performance Marketing & Growth

Location: Noida / Delhi NCR

Compensation: ₹12 – ₹18 LPA (Fixed) + Performance Bonus

Experience: 4–7 years

About UniLivUniLiv is a tech-enabled premium co-living platform operating across India’s key education hubs. We are building a scalable living ecosystem driven by strong operations, technology, and demand generation.

With rapid expansion across cities and institutional partnerships, performance marketing is a core growth lever, directly impacting occupancy, revenue, and market penetration.

Role SummaryWe are looking for a high-ownership Performance Marketing Leader who can manage large-scale ad budgets (₹2–3 Cr/month) and drive end-to-end lead generation and revenue outcomes across Google & Meta.

This is not a campaign management role — this is a full-funnel growth role where you will own:

• Lead generation
• Cost efficiency (CAC, CPL)
• Funnel conversion
• Revenue contribution
• Key Responsibilities1. Lead Generation & Revenue Ownership (Core)Drive high-intent leads for student housing & co-living (D2C focus)
• Own lead → booking funnel performance
• Deliver monthly sales contribution of ₹10–12 Lakhs+ via performance channels
• Optimize for quality over volume
• 2. Performance Marketing Execution (Google + Meta)Manage and scale ₹2–3 Cr monthly ad spend
• Lead campaigns across:
• Google Search, Display, YouTube
• Meta Ads (Facebook, Instagram)
• Build city-wise, property-wise campaigns
• 3. CAC, CPL & ROI OptimizationMaintain strict control over:
• Cost per lead (CPL)
• Customer acquisition cost (CAC)
• Return on Ad Spend (ROAS)
• Continuously reduce wasted spend & poor-quality leads
• 4. Funnel & Conversion OptimizationImprove:
• Landing page performance
• WhatsApp & call funnel conversion
• Lead response TAT with sales team
• Identify and fix drop-offs across funnel stages
• 5. AI-Driven Marketing & AutomationLeverage AI tools for:
• Campaign optimization
• Creative generation
• Audience targeting
• Data insights & reporting
• Build a lean, AI-enabled growth engine
• 6. Creative Strategy & ExperimentationDrive weekly A/B testing across:
• Creatives
• Ad copies
• Targeting strategies
• Develop high-converting hooks (pricing, location, lifestyle, parent trust)
• 7. Data, Analytics & ReportingBuild performance dashboards
• Provide actionable insights (city-wise, property-wise)
• Identify high ROI micro-markets
• 8. Cross-Functional AlignmentWork closely with:
• Sales team → lead quality & conversion
• Operations → inventory alignment
• CX team → resident insights
• Ensure marketing aligns with supply & ground reality
• Key Metrics You Will OwnLeads generated (monthly)
• Cost per lead (CPL)
• Customer acquisition cost (CAC)
• Conversion rates (Lead → Booking)
• ROAS
• Revenue contribution from paid channels
• Ideal Candidate Profile4–7 years in performance marketing / growth roles
• Proven experience managing ₹1 Cr+ monthly ad budgets (₹2–3 Cr preferred)
• Strong hands-on expertise in:
• Google Ads (Search heavy)
• Meta Ads
• Deep understanding of lead-gen funnels (not e-commerce only)
• Strong analytical mindset with data-first decision making
• Experience in real estate / co-living / edtech / D2C lead gen is a plus
• High ownership — thinks like a business owner, not an executor
• What We’re NOT Looking ForOnly agency-side campaign managers
• Only branding / social media profiles
• People without revenue or CAC ownership experience
• Why This Role MattersDirect impact on occupancy & revenue growth
• Opportunity to build UniLiv’s growth engine from ground up
• Work closely with Founders’ Office & leadership team
• High ownership, high visibility, high learning