Senior Performance Marketing Specialist

Company: Diglip 7 Tech Pvt Ltd

Location: Remote (India)—UAE Market Focus

Employment Type: Full-Time

Industry: Healthcare (Dubai)

🔥 About the Role

We are looking for a results-driven senior performance marketing specialist to scale paid advertising for our polyclinics in Dubai.

This is NOT a traffic role.

Your success will be measured by:

• Cost per qualified patient lead
• Number of confirmed bookings
• Return on ad spend (ROAS)

If you are obsessed with performance, data, and real business outcomes, we want to talk to you.

🎯 What You Will DoGoogle Ads (Primary Focus)

• Plan, launch, and optimize high-intent Google Search campaigns
• Run Call Ads and location-focused campaigns for Dubai
• Perform deep keyword research targeting patient intent
• Reduce Cost Per Lead (CPL) continuously
• Build and manage negative keyword lists

Meta Ads (Supporting Funnel)

• Run Meta lead generation and remarketing campaigns
• Build audience segmentation strategies
• Test creatives and ad hooks for healthcare offers
• Develop retargeting funnels (website + WhatsApp)

Conversion Tracking & CRO

• Set up and manage:
• Google Tag Manager
• GA4 events
• Call tracking
• WhatsApp conversion tracking
• Work with team to improve landing page conversion rates
• Run A/B tests on ads and landing pages

Local Market Optimization (Dubai)

• Execute hyper-local targeting strategies
• Optimize for call and appointment conversions
• Support Google Business Profile traffic via ads
• Analyze UAE patient behavior trends

Performance Reporting

• Share weekly performance reports
• Provide data-backed scaling recommendations
• Identify wasted ad spend and fix quickly
• Maintain strict CPL targets

✅ Must-Have Requirements

• 3+ years hands-on Google Ads experience (Search heavy)
• Proven lead generation track record
• Strong experience with conversion tracking setup
• Experience managing ₹3L+/month ad budgets
• Highly analytical and data-driven mindset
• Ability to partially overlap with UAE working hours

⭐ Nice to Have (Preferred)

• Healthcare/clinic marketing experience
• UAE or GCC campaign experience
• Landing page CRO knowledge
• WhatsApp funnel experience
• Call-heavy campaign experience

📊 How Your Performance Will Be Measured

• Cost per qualified lead
• Cost per booked patient
• Lead-to-booking conversion rate
• ROAS
• Reduction in wasted spending

🚀 Why Join Us?

• Work on real performance marketing (not vanity metrics)
• Manage international (Dubai) campaigns
• High ownership and growth opportunity
• Performance-driven culture

Compensation

₹30,000 – ₹50,000/month + performance bonus

To apply: Share your resume.