SEO Copywriter

SEO Executive Position: SEO Executive Department: Digital Marketing Reports to: SEO Manager / Digital Marketing Manager Job Overview We are seeking a results-driven SEO Executive to optimize our online presence and improve search engine rankings. The ideal candidate will have a strong understanding of SEO best practices, analytics, and the latest search engine algorithms. Key Responsibilities ● Conduct comprehensive keyword research and analysis to identify opportunities for organic growth ● Optimize website content, meta tags, headers, and URLs for search engines ● Perform technical SEO audits and implement fixes for crawlability, site speed, and mobile optimization ● Build high-quality backlinks through outreach, guest posting, and content partnerships ● Monitor and analyze website performance using tools like Google Analytics, Search Console, and SEMrush ● Track keyword rankings and prepare monthly SEO performance reports ● Stay updated with the latest SEO trends, algorithm updates, and industry best practices ● Collaborate with content writers to create SEO-friendly content ● Optimize local SEO for better visibility in local search results ● Conduct competitor analysis to identify gaps and opportunities Required Qualifications ● Bachelor's degree ● 1-3 years of proven experience in SEO ● Strong knowledge of on-page and off-page SEO techniques ● Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz) ● Understanding of HTML, CSS, and website structure ● Excellent analytical and problem-solving skills ● Strong communication and reporting abilities

Key Responsibilities ● Research, write, and edit compelling content for websites, blogs, social media, and marketing materials ● Create SEO-optimized content that ranks well and drives organic traffic ● Develop content strategies aligned with marketing goals and target audience needs ● Write clear, concise, and grammatically correct copy in various formats (articles, blog posts, newsletters, product descriptions) ● Collaborate with the SEO team to incorporate keywords naturally into content ● Proofread and edit content to ensure accuracy, consistency, and brand voice alignment ● Conduct thorough research on industry-related topics to produce authoritative content ● Manage content calendars and meet deadlines consistently ● Adapt writing style for different platforms and audiences ● Monitor content performance metrics and optimize based on insights