Key Responsibilities:

• Write SEO-optimized page titles, meta titles, and headings.
• Optimize complete articles per the latest SEO guidelines and algorithm updates.
• Conduct deep keyword research using tools like SEMrush, Ahrefs, Moz, etc.
• Manage on-page SEO elements, including internal/external linking, keyword density, tags, and categories.
• Publish content on WordPress, ensuring compliance with SEO best practices.
• Maintain technical SEO elements including robots.txt, sitemap, and canonical issues.
• Monitor and interpret data from Google Search Console and Google Analytics.
• Drive content for Google Discover and Featured Snippets.
• Perform competitor analysis and close SEO gaps through strategic planning.
• Structure websites with clean navigation, menus, categories, and internal linking.
• Plan and test new SEO strategies for keyword and traffic growth.
• Write and publish educational news content as needed.
• Responsible for ranking performance, traffic trends, and SEO accuracy.
• Ensure all published content is plagiarism-free, readable, and meets editorial standards.
• Submit daily SEO reports and updates to management.

Team Leadership Responsibilities:

• Manage and guide a team of up to 5 SEO executives.
• Review and audit the SEO work of the team.
• Assign daily tasks, provide feedback, and ensure timely completion.
• Ensure overall SEO quality and keyword positioning goals are met.
• Be accountable for any incorrect information or performance drops.
• Maintain team morale and performance under pressure.
• Be available to assist during critical or urgent SEO requirements.

Required Skills:

• Excellent command over English writing and SEO content structure.
• Strong knowledge of Google algorithm updates and ranking factors.
• Familiarity with technical SEO, schema implementation, and page speed optimization.
• Knowledge of SEO outreach marketing, DA improvement, and content distribution.
• Experience in using SEO software tools:
• Google Analytics, Google Search Console
• SEMrush, Ahrefs, Moz, Word Tracker
• WordPress, Grammarly, Hemingway, Yoast