SEO Executive

1 . Keyword Research & Planning

Identify high-intent and relevant keywords

Competitor keyword gap analysis

Maintain and update keyword mapping

2 .On-Page SEO Optimization

Optimize meta titles, descriptions, headers

Improve URL structure & internal linking

Content optimization as per SEO guidelines

3.Technical SEO

Monitor website health (indexing, crawl errors)

Improve page speed, mobile friendliness

Fix broken links, redirects, sitemap & robots.txt

4.Off-Page SEO & Link Building

• Build high-quality backlinks (white-hat only)
• Directory submissions, guest posting, outreach
• Monitor backlink profile & disavow toxic links

5.Content Coordination

. Work with content team for SEO-friendly content

Suggest blog topics based on search trends

Optimize existing content for better ranking

6 Traffic & Ranking Growth

Improve organic traffic month-on-month

Increase keyword rankings on Google SERP

Reduce bounce rate & improve session duration

7.Analytics & Reporting

Track performance using Google Analytics & Search Console

Prepare weekly/monthly SEO reports

Share insights and improvement plans

8.Local SEO

Optimize Google Business Profile

Manage local citations & reviews

• Improve local keyword rankings

9. Competitor & Market Analysis

Track competitor strategies & rankings

Suggest SEO improvements based on analysis

10. Compliance & Best Practices

Follow Google algorithm updates

Ensure white-hat SEO techniques