SEO Specialist

Job Summary:

We are seeking an experienced SEO Specialist to manage all search engine optimization and marketing activities. You will be responsible for managing SEO strategies, link building, and keyword strategy to increase rankings on all major search networks and drive traffic to the company’s website.

Key Responsibilities:

• Perform ongoing keyword research and discovery, expansion, and optimization.
• Develop and implement link-building strategies to improve domain authority and site rankings.
• Manage on-page SEO, including meta titles, meta descriptions, and content optimization.
• Monitor and analyze website performance using Google Analytics and other SEO tools.
• Conduct SEO audits and identify areas of improvement.
• Stay up-to-date with the latest trends in SEO, search engine algorithms, and ranking factors.
• Collaborate with content and marketing teams to optimize existing content and support the creation of new content.
• Implement and manage off-page SEO strategies to enhance the website’s online presence.
• Track, report, and analyze SEO metrics such as organic traffic, rankings, and conversions.
• Ensure websites are optimized for mobile and desktop performance.

Qualifications & Skills:

• Proven experience as an SEO Specialist or similar role.
• Minimum 2 years experience required. Not include internship
• In-depth knowledge of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of HTML, CSS, and website architecture as it pertains to SEO.
• Excellent analytical, problem-solving, and project management skills.
• Ability to work independently as well as part of a team.
• Experience with website optimization tools and strategies.
• Knowledge of keyword research and data-driven SEO strategies.