Social Media Executive

Develop and implement a comprehensive social media strategy aligned with business goals.

Manage and grow the company’s presence on platforms such as Instagram, Facebook, and YouTube.

Create, curate, and schedule engaging content (text, images, videos, etc.).

Monitor, analyze, and report on performance metrics (engagement, reach, traffic, conversions).

Collaborate with the marketing, design, and sales teams to align social media efforts with campaigns and promotions.

Engage with followers, respond to queries in a timely manner, and foster community growth.

Stay current on social media trends, best practices, tools, and emerging platforms.

Manage paid social media advertising campaigns (optional depending on role scope).

Track competitors and industry leaders to identify opportunities.

Proven work experience as a Social Media Manager or similar role.

Strong understanding of social media platforms, tools, and analytics.

Excellent written and verbal communication skills.

Creative mindset with an eye for design and detail.