Social Media Manager

Role SummaryWe are looking for a hands-on Social Media Manager who is not only responsible for managing and growing our social media presence but is also a creator at heart. This role combines strategy, execution, and on-camera/content creation. The candidate will collaborate closely with a Video Content Creator/Editor while also creating their own content to build brand voice, community, and performance-driven growth across platforms.

The ideal candidate understands both brand building and performance marketing, and can convert trends, insights, and product stories into content that drives engagement, followers, and conversions.

Key Responsibilities1. Social Media Strategy & Management

• Own day-to-day management of social media accounts across Instagram, YouTube, and emerging platforms.
• Plan monthly and weekly content calendars aligned with brand goals and campaign priorities.
• Define content mix across brand content, creator content, product content, and performance-led content.
• Monitor platform trends, algorithm changes, and competitor activity.

2. Creator & On-Camera Role

• Act as a primary or secondary on-camera creator for the brand (reels, shorts, stories, product explainers).
• Create UGC-style, face-led, and voice-over content to humanise the brand.
• Participate actively in ideation, scripting, and content experiments.
• Build a recognisable brand persona where relevant.

3. Collaboration with Video Creator/Editor

• Work closely with the Video Content Creator to brief, plan, and execute video content.
• Provide clear creative briefs, hooks, scripts, and references for production.
• Review edits and ensure final output aligns with platform best practices and brand tone.

4. Growth & Performance Orientation

• Track performance of content across reach, engagement, follower growth, and conversions.
• Identify winning formats and double down on what works.
• Collaborate with performance marketing team to repurpose organic content into paid creatives.
• Suggest experiments for new formats, series, and content pillars.

5. Community & Brand Voice

• Manage comments, DMs, and basic community engagement.
• Maintain consistent brand voice across captions, replies, and stories.
• Coordinate influencer and creator collaborations where required.
• Required Skills & Experience1–4 years of experience managing social media for a brand or creator.
• Strong understanding of Instagram, YouTube, and short-form content ecosystems.
• Comfortable being on camera and creating face-led content.
• Good command over scripting, captions, hooks, and storytelling.
• Ability to collaborate closely with video editors and creative teams.
• Basic understanding of performance metrics such as reach, retention, engagement, CTR, and conversions.
• Preferred QualificationsPrior experience in D2C, lifestyle, fashion, tech, or consumer brands.
• Experience growing at least one social media handle meaningfully.
• Familiarity with content tools like Meta Business Suite, Hootsuite, Buffer, or similar.
• Understanding of how organic content feeds into paid performance campaigns.
• What We Look ForCreator mindset with execution discipline.
• Strong aesthetic and storytelling sense.
• Growth-oriented and data-aware.
• Comfortable working in a fast-moving, experiment-driven environment.
• Proactive with ideas and ownership-driven.
• What We OfferHigh ownership role in building and shaping brand presence.
• Opportunity to become the face and voice of growing digital brands.
• Direct exposure to performance marketing and growth strategy.
• Competitive compensation based on experience.