Social Media Marketing Executive

Social Media Management

• Manage daily posting across Instagram, Facebook, YouTube Shorts, etc.
• Plan and execute monthly content calendar
• Monitor comments, DMs, and engagement
• Track performance metrics and improve reach

Content Creation & Coordination

• Write captions, hooks, and basic ad copy
• Coordinate product shoots, reels, and UGC content
• Work with designers/video editors for creatives
• Identify trends and viral content opportunities

Influencer & UGC Coordination

• Source and communicate with influencers/creators
• Coordinate collaborations and content delivery
• Track performance of influencer campaigns

Brand Building Activities

• Ensure consistent brand voice and messaging
• Support product launches and promotions
• Assist in campaign planning

Required skills :

• Strong understanding of Instagram & short-form content
• Content writing skills
• Creative thinking and trend awareness
• Good communication and coordination skills
• Ability to handle shoots and creator interactions