Digital Marketing Specialist

*Job Title:* Digital Marketing Specialist

*Experience:* 4+ years

*Job Summary:*

We're seeking a results-driven Digital Marketing Specialist with expertise in SEO, SEM, Google AdWords, and other digital marketing channels. The ideal candidate will develop and execute comprehensive digital marketing strategies to drive website traffic, generate leads, and boost conversions.

*Key Responsibilities:*

- *SEO & SEM:* Conduct keyword research, optimize website content, and manage Google Ads campaigns to improve search engine rankings and ROI.

- *Digital Marketing:* Plan and execute campaigns across social media, email, and content marketing channels.

- *Analytics:* Track website performance using Google Analytics, Search Console, and other tools to inform data-driven decisions.

- *Content Strategy:* Collaborate with content teams to create engaging, SEO-friendly content aligned with brand goals.

- *Campaign Management:* Manage and optimize paid campaigns, including Google Ads and social media ads.

- *Reporting:* Prepare monthly performance reports with insights and recommendations for improvement.

*Required Skills:*

- 4+ years of experience in digital marketing, with a focus on SEO and SEM

- Strong understanding of Google algorithms, keyword planning, and performance analytics

- Proficiency in Google Analytics, SEMrush, Ahrefs, and other digital marketing tools

- Excellent communication, analytical, and time management skills

- Ability to manage multiple projects and deliver within tight deadlines

*Preferred Skills:*

- Working knowledge of WordPress or similar CMS platforms

- Basic understanding of HTML/CSS for SEO implementation

- Awareness of content marketing funnels and lead generation strategies

*Education:*

- Bachelor's degree in Marketing, Communications, or a related field

*Salary:*

This role offers opportunities for growth and professional development in a dynamic digital marketing environment.