Digital Marketing Specialist

KRA for Social Media Handler

1. Content Planning & Strategy: Develop monthly social media content calendars aligned with brand goals.

• Research trends, competitors, and audience behavior to improve content strategy.
• Coordinate with design/creative teams for timely execution of planned posts.

2. Content Creation & Publishing: Create engaging and relevant posts, captions, reels, stories, and short videos.

• Ensure brand tone, visuals, and messaging are consistent across all platforms.
• Schedule and publish content on platforms such as Instagram, Facebook, LinkedIn, YouTube, Pinterest, etc.

3. Social Media Management Maintain daily activity on all official social media accounts.

• Respond to comments, messages, tags, and queries within defined timelines.
• Monitor brand mentions, reviews, and user-generated content.

4. Performance Tracking & ReportingTrack key metrics such as reach, engagement, follower growth, clicks, leads, etc.

• Prepare weekly/monthly performance reports.
• Analyze data to provide insights and improvement recommendations.

5. Campaign ManagementAssist in planning and execution of paid ad campaigns (if applicable).

• Coordinate with marketing teams for promotions, offers, and seasonal campaigns.
• Ensure campaign deliverables are posted and monitored on time.

6. Community EngagementBuild and maintain an active online community.

• Engage with influencers, partners, and customers when required.
• Identify opportunities for collaborations.

7. Brand Awareness & GrowthIdentify trends, hashtags, and opportunities to grow the brand’s online presence.

• Propose new content ideas, reels, and formats to increase reach.
• Maintain posting consistency and platform-specific best practices.

8. Coordination & CommunicationCollaborate with design, marketing, sales, and product teams.

• Attend weekly meetings to discuss content plans, upcoming campaigns, and performance.
• Ensure all tasks are completed within deadlines.

9. Compliance & Quality ControlEnsure all posts follow brand guidelines and company policies.

• Verify accuracy of information before posting.
• Maintain professionalism in all online interactions.

10. Crisis ManagementReport negative comments, complaints, or sensitive issues immediately.

• Follow escalation protocols for addressing customer concerns or brand risks.