Market Research Coordinator

We are looking for a Product Development & Market Research Executive who will be responsible for identifying new product opportunities, conducting market and competitor research, supporting formulation planning, and assisting in successful product launches. The role requires strong analytical skills, market understanding, and coordination with internal teams.

• Key Responsibilities
• Market ResearchConduct market research to identify new product opportunities and gaps.
• Analyze competitor products, pricing, compositions, packaging, and positioning.
• Study doctor prescribing trends, distributor demand, and PCD market requirements.
• Collect feedback from sales team, distributors, and clients for product improvement.
• Prepare detailed market research reports and product feasibility studies.
• Product DevelopmentAssist in finalizing product concepts, compositions, strengths, and dosage forms.
• Coordinate with manufacturing, R&D, and regulatory teams for product development.
• Support development of labels, visual aids, packaging concepts, and product literature.
• Ensure products align with market demand, pricing strategy, and brand positioning.
• Help in new product launch planning and execution.
• Documentation & CoordinationMaintain product databases, competitor analysis sheets, and research documents.
• Coordinate with marketing for promotional strategy inputs.
• Assist management in decision-making through data-backed insights.