PPC EXECUTIVE

Job Title: PPC Executive

Department: Digital Marketing

Location: Work from Office

Experience: 1–4 Years

Employment Type: Full-time

Job SummaryWe are looking for a results-driven PPC Executive to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience in planning, executing, and analyzing paid campaigns to drive traffic, leads, and conversions while maintaining optimal ROI.

• Key ResponsibilitiesPlan, create, and manage PPC campaigns on Google Ads, Bing Ads, Meta (Facebook & Instagram), LinkedIn Ads, etc.
• Perform keyword research, audience targeting, and competitor analysis.
• Write compelling ad copies, extensions, and creatives aligned with campaign goals.
• Monitor daily campaign performance and optimize bids, budgets, and targeting.
• Track and analyze KPIs such as CPC, CPA, CTR, ROAS, conversions, and impressions.
• Conduct A/B testing for ads, landing pages, and audiences.
• Coordinate with the SEO, content, and design teams for campaign alignment.
• Generate weekly and monthly performance reports with actionable insights.
• Ensure campaigns comply with platform policies and best practices.
• Stay updated with the latest PPC trends, tools, and algorithm changes.
• Required Skills & QualificationsBachelor’s degree in Marketing, Business, IT, or a related field.
• Proven experience as a PPC Executive / Paid Media Specialist.
• Strong knowledge of Google Ads, Meta Ads Manager, and Analytics tools.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking.
• Good understanding of landing page optimization and funnel strategy.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication and coordination abilities.
• Preferred SkillsGoogle Ads / Meta Blueprint Certification
• Experience in B2B or IT services marketing
• Basic knowledge of SEO and CRO
• Key Performance Indicators (KPIs)Cost per Lead (CPL) / Cost per Acquisition (CPA)
• Conversion Rate & ROI
• Click-Through Rate (CTR)
• Lead Quality & Campaign Scalability
• What We OfferCompetitive salary and performance-based incentives
• Professional growth and learning opportunities
• Collaborative and innovative work environment

Exposure to national and international clients

📍 Location:

6th Floor, HSIIDC IT Park, Plot No. 6, Behind Nada Sahib Gurudwara, Sector 22, Panchkula, Haryana – 134116

🕘 Shift: Day Shift

💼 Employment Type: Full-Time

• 📞 Contact: 7988028729,7888825987.