We are looking for a creative and analytical Digital Marketing Specialist to manage our social media platforms, create a comprehensive content calendar, and drive online growth through paid advertising campaigns on Google and Meta (Facebook/Instagram). The ideal candidate should have a strong understanding of digital marketing strategies, content creation, and expertise in running successful ad campaigns.

Key Responsibilities:

1. Social Media Management:

  - Manage daily operations of our social media platforms, including posting, engaging with the audience, and monitoring performance.

  - Create and maintain a consistent brand voice across all platforms.

2. Content Creation & Strategy:

  - Develop a comprehensive content deck with engaging and relevant posts, videos, and graphics.

  - Plan and execute a detailed content calendar that aligns with marketing goals and promotional activities.

  - Collaborate with the design team to ensure high-quality creatives.

3. Google & Meta Ads Campaigns:

  - Create, manage, and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook/Instagram).

  - Analyze campaign performance, adjusting targeting, creatives, and bidding strategies to maximize ROI.

  - Conduct keyword research and audience targeting to ensure ads reach the right people.

4. Performance Tracking & Reporting:

  - Track the performance of social media posts, content campaigns, and ads using analytics tools (e.g., Google Analytics, Facebook Insights).

  - Provide weekly/monthly reports on social media growth, ad performance, and ROI, and propose improvements based on data insights.

5. Trend Monitoring & Innovation:

  - Stay updated on digital marketing trends, social media changes, and new advertising features to keep our strategies competitive.

  - Experiment with new social media tools, content formats, and ad techniques to enhance engagement and reach.

Requirements:

- Proven experience in managing social media accounts and creating content calendars.

- Strong knowledge of Google Ads and Meta Ads, with a track record of running successful ad campaigns.

- Familiarity with analytics tools like Google Analytics, Facebook Ads Manager, and social media insights.

- Excellent communication, creativity, and time management skills.

- Ability to adapt to changing trends and bring fresh ideas to the table.

This role is perfect for someone who is passionate about social media, has an eye for design, and loves driving results through data-driven strategies.