Digital Marketing Executive

Company Name: Funnelrivers

Website: funnelrivers.com

Digital Marketing Intern Responsibilities

1. Social Media Management

• Plan, create, and schedule engaging content for various social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Monitor and respond to comments and messages to improve engagement.
• Analyze and report on the performance of social media campaigns using analytics tools.

1. Lead Generation

• Assist in generating leads through direct calls and maintaining a follow-up schedule. (10%of work schedule)
• Leverage social media platforms to identify and engage with potential leads.
• Build and maintain a pipeline of leads through social media outreach and engagement.
• Update and manage lead databases with accurate details of potential clients.

1. Search Engine Optimization (SEO)

• Conduct keyword research and competitive analysis to improve website rankings.
• Optimize on-page and off-page SEO elements to drive organic traffic.
• Monitor website performance using tools like Google Analytics and Search Console.

1. Blog Posting and Content Management

• Research, write, and post engaging and SEO-optimized blog articles on the company website.
• Collaborate with the team to brainstorm content ideas aligned with business goals.
• Update older blog posts to keep them relevant and improve their search performance.

1. Email Marketing

• Draft, design, and execute email campaigns to engage existing and prospective clients.
• Maintain and segment email databases for personalized targeting.
• Track email marketing performance metrics (open rate, click-through rate, etc.).

1. E-Commerce Platform Handling

• Manage product listings, descriptions, and updates on the e-commerce platform.
• Optimize the platform for search and user experience to boost conversions.
• Monitor and report on sales performance and identify trends.

1. General Marketing Support

• Assist in brainstorming and implementing new strategies to drive digital growth.
• Stay updated with industry trends and best practices in digital marketing.