Digital Marketing Executive

Plan, execute, and optimize digital marketing campaigns across multiple platforms (Meta Ads, Google Ads, YouTube, LinkedIn, etc.)

Manage and grow brand presence on social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)

Conduct keyword research and manage SEO/SEM strategies to increase website ranking and traffic.

Track campaign performance using tools like Google Analytics, Meta Business Suite, and Google Tag Manager.

Collaborate with the design and content team to create engaging ad creatives, reels, videos, and landing pages.

Generate monthly performance reports and suggest improvements based on insights.

Manage email marketing campaigns and customer engagement automation (if applicable).

Stay up-to-date with the latest digital marketing trends, tools, and algorithm changes.

Bachelor’s degree in Marketing, Business, or related field.

1–3 years of experience in digital marketing or a similar role.

Strong knowledge of Google Ads, Meta Ads Manager, SEO, and content marketing.

Basic understanding of website analytics tools (Google Analytics, Search Console).

Excellent communication and project management skills.

Creative mindset with the ability to analyze data and derive actionable insights.

Preferred (Not Mandatory):

Experience in Canva, Photoshop, or video editing tools.

Knowledge of WordPress or other CMS platforms.

Experience managing campaigns for specific industries (e.g., hospitality, education, healthcare, real estate).

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Performance Metrics:

Lead generation and conversion rate

ROI on ad spend

Website traffic and engagement growth

Social media follower and engagement increase

Campaign performance improvement over time