Title – Retail Sales Executive

Reporting to – Store Manager

Skip Level – Areas Operations Manager

About Lenskart

With a mission to give India a vision, Lenskart.com is India's fastest growing eyewear company. Lenskart's products include

prescription eyewear, branded contact lenses and sunglasses, all equipped with the customers’ eye powers. Backed by IDG

Ventures, Unilazer Ventures and TPG Capital, Lenskart has grown its array of services exponentially.

About the Role

Sales Associate is responsible for providing the best customer experience in the stores by providing high standards of selling

services to Lenskart customers. He/she plays a pivotal role in driving the revenue achieved by the store.

Responsibilities

Area Activities expected to be performed by a Lenskart Sales Associate

Customer focus

Sales Associate is expected to greet and welcome all walk-in customers and guide them toward

the clinic, promoting the free eye check-up

He/she will be involved in stocktakes, maintaining sales floor standards, and other day-to-day

tasks to deliver the best shopping experience to the customers

He/she must possess a basic understanding of the POS system to ensure that the transactions are

processed effectively

He/she must be dedicated to customer satisfaction and must go beyond his means to resolve any

concerns that the customer has

Product recommendation

With the information received from the Optometrist and the customer, he/she will present the

customer with an optimal selection of products. This opportunity may be used to strike a

conversation and convert it into sales

He/she is expected to understand the unstated needs of the customer, ask relevant questions,

and pick the right time to pitch the recommended solutions

Achieving sales targets & SOP adherence

Retail Sales Executive is expected to achieve the assigned target for sales, eye-test conversion, and

returns. He/she must follow all assigned SOPs diligently

Post making the sale, he/she is responsible for coordinating with the customer for product pick-

up, after receiving due communication from the warehouse. He/she will verify the accuracy of

the lenses fitted before handing over the product to the customer. In case of returns, he/she is

expected to understand the reason and try to resolve the same to control the return percentage

Store upkeep & maintenance

He/she is expected to maintain Lenskart standards of hygiene in the store with respect to the

overall display, frames, instruments, and other store equipment by cleaning them regularly

He/she must ensure the security of all Lenskart equipment and ensure there is no shortage of

stock units or damage in the store

Personal attributes & competencies

Minimum qualification: Graduates preferred

Ability to build rapport and trusting relationships

Ability to understand unstated needs of the customer and offer solutions

Clear articulation and active listening skills

Ability to adapt to changing environment and openness to learn

Proactive task ownership, result-orientation, and customer-orientation

Ability to multitask and organize activities based on priority