Job Summary:

We are seeking a highly motivated Digital Marketing Executive with hands-on experience in creating digital marketing funnels, WhatsApp Business chatbots, and leveraging AI tools to optimize campaigns. The ideal candidate should have a strong grasp of current marketing tools and strategies to execute, track, and refine digital marketing efforts.

Key Responsibilities:

1. Digital Strategy & Campaign Execution

·       Plan and execute all digital marketing activities including SEO, SEM, email marketing, WhatsApp marketing, and Meta/Google Ads.

·       Develop and optimize digital marketing funnels for lead generation and nurturing.

·       Design and implement conversion-driven landing pages and campaigns.

2. WhatsApp Business & Chatbot Management

·       Develop and maintain AI-based WhatsApp chatbots for automated customer interaction.

·       Segment audiences and create drip campaigns via WhatsApp.

·       Integrate chatbot with CRM and lead management tools.

3. Content & Social Media Management

·       Collaborate with design team for creating Meta Ads, carousels, and promotional posts.

·       Schedule and manage posts across Facebook, Instagram, Google My Business, and WhatsApp.

·       Write and manage content for email and SMS campaigns.

4. Analytics & Reporting

·       Monitor daily campaign performance metrics like reach, engagement, CPL, CPA, and ROAS.

·       Use tools like Google Analytics, Meta Ads Manager, and WhatsApp API to generate insights.

·       Create weekly and monthly performance reports for management.

5. AI Tools & Automation

·       Use AI tools (e.g., ChatGPT, Jasper, Canva AI, Grammarly, Zapier) for content creation, automation, and efficiency.

·       Continuously test and integrate new AI tools to improve marketing outcomes.

Daily Activities:

·       Monitor active campaigns and adjust targeting or creatives as needed.

·       Respond to chatbot queries and ensure automation flows are smooth.

·       Coordinate with designers and content writers for creatives.

·       Analyze lead data and optimize campaigns for better ROI.

·       Update CRM with leads from all platforms and follow up using automated workflows.

Required Skills:

·       Experience in digital marketing, lead generation, and funnel creation.

·       Knowledge of WhatsApp Business API and chatbot platforms (e.g., WATI, Twilio, Gupshup).

·       Proficiency in Meta Ads, Google Ads, SEO tools, and marketing automation.

·       Working knowledge of Canva, Adobe Suite, and video editing tools.

·       Familiarity with AI marketing tools like ChatGPT, Jasper, Midjourney, etc.

·       Strong analytical mindset and excellent communication skills.

Preferred Qualifications:

·       Bachelor’s degree in Marketing, Digital Media, or a related field.

·       Certifications in Google Ads, Meta Blueprint, HubSpot, or similar.

·       Experience in the automobile, service-based, or B2C industry is a plus.

Why Join us?

·       Opportunity to work with one of Patna’s fastest-growing car care brands.

·       A startup culture with high learning, creativity, and ownership.

·       Hands-on experience with modern tools and AI-based marketing.

How to apply?

Share your resume on info@dorrela.com or WhatsApp on 912-311-2794