Digital Marketing Manager

Location: Patna (Boring Road) / Hybrid (Min. 3 days Office-based)

Employment Type: Full-Time

Overview

We are seeking a dynamic and result-oriented Social Media & Performance Marketing Manager to lead our digital presence. The ideal candidate will be a blend of a creative storyteller and a data-driven strategist, capable of producing high-quality video content while managing complex ad campaigns to maximize reach and conversions.

Key Responsibilities

1. Content Creation & Video Editing

• End-to-end production (filming, editing, and posting) of high-engagement content for Instagram, Facebook, and YouTube.

• Expertise in creating both Short-form (Reels, Shorts) and Long-form video content.

• Ability to translate complex topics into visually appealing and easy-to-understand digital assets.

2. Social Media Management & Growth

• Develop and execute a comprehensive social media calendar.

• Implement strategies to organically increase page reach, follower count, and community engagement.

• Stay updated with the latest platform algorithms and trends to ensure maximum visibility.

3. Performance Marketing (Ads & SEO)

• Plan, set up, and manage paid ad campaigns on Google Ads (SEM), Facebook Ads Manager, and YouTube Ads.

• Optimize ad spend to achieve the best possible ROI/ROAS.

• Conduct Keyword Research and implement Search Engine Optimization (SEO) techniques to improve the discoverability of our digital handles.

4. Analytics & Reporting

• Track performance metrics across all platforms.

• Provide weekly reports on reach, engagement, and ad performance with actionable insights for improvement.

Required Skills & Qualifications

• Software Proficiency: Mastery of video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, or DaVinci Resolve) and design tools like Canva or Photoshop.

• Ad Management: Proven experience in running successful Google and Meta ad campaigns.

• SEO Knowledge: Deep understanding of search optimization and hashtag strategies.

• Communication: Strong command over language for caption writing and script ideation.

• Experience: [Insert Number, e.g., 2-3] years of experience in digital marketing or social media management.

Work Structure

• Hybrid Model: The candidate must be available to work from our Boring Road, Patna office for at least 3 days a week to collaborate with the team and capture content. The remaining days can be worked remotely.