 Onboarding Distributors: Identify, recruit, and onboard new distributors within the area to drive growth and business expansion.  Distributor Relationship Management: Build and maintain strong relationships with distributors, ensuring they are fully supported and motivated to grow their business.  Market Expansion:Work with the Area Sales Manager to expand the distribution network and grow market share in the area.  Drive Retail Sales:Establish retail beats, visit retailers as per beat plans, sell & take orders from retailers and ensure seamless order processing and timely delivery through the distributor.  Sales Target Achievement: Achieve sales targets for the area including targets for market expansion, retailer penetration, and SKU-wise targets. Achieve both primary & secondary sales targets.  Sales Reporting: Regularly report sales performance, inventory levels, and market feedback to the management team.  Team Expansion: As the business grows, recruit, train, and manage a team of Sales Executives to handle order-taking and relationships with retailers.  Team Management: Establish new markets & sales beats for Sales Executives, divide sales targets among Sales Executives, help Sales Exectutives achieve their targets & incentives.  Customer Support: Provide exceptional service to distributors and retailers, addressing concerns or issues promptly.  Promotions and Marketing: Collaborate with marketing teams to implement promotions and ensure product visibility at the retail level.  Inventory Management:Work with distributors to ensure optimal stock levels and minimize over stocking and stock-out situations.