Marketing Manager

Strategic Marketing

• Develop and implement annual and quarterly marketing plans aligned with institutional goals.
• Identify target student segments and design campaigns to improve admissions and brand awareness.
• Monitor market trends, competitor activities, and student preferences.

Admissions & Promotion

• Support the admissions team in achieving enrollment targets.
• Plan and execute admission campaigns (online and offline).
• Coordinate school/college visits, seminars, education fairs, and counseling sessions.

Digital Marketing

• Oversee digital marketing activities including social media, website content, email campaigns, and online advertisements.
• Ensure regular updates of institutional content on digital platforms.
• Analyze digital campaign performance and prepare reports.

Branding & Communication

• Maintain consistent branding across all marketing materials.
• Coordinate with designers, printers, and vendors for brochures, banners, hoardings, and other promotional materials.
• Draft and review promotional content, notices, and advertisements.

Team & Vendor Management

• Lead and guide the marketing team and field executives.
• Coordinate with external agencies, consultants, and vendors.
• Ensure timely execution of marketing activities within budget.

Reporting & Documentation

• Prepare regular reports on marketing performance, lead generation, and admissions conversion.
• Maintain records of campaigns, expenses, and outcomes.
• 3. Skills & CompetenciesStrong communication and interpersonal skills
• Strategic thinking and problem-solving ability
• Knowledge of digital marketing tools and platforms
• Leadership and team management skills
• Analytical mindset with reporting skills
• Ability to work under pressure and meet targets
• 4. Qualification & ExperienceMBA / PGDM in Marketing or equivalent qualification
• Minimum 3–5 years of relevant experience (preferably in the education sector)
• Experience in admissions marketing will be an added advantage
• 5. Key Performance Indicators (KPIs)Achievement of admission targets
• Lead generation and conversion rates
• Brand visibility and engagement metrics
• Campaign effectiveness and ROI
• 6. Other RequirementsWillingness to travel for promotional activities
• Flexibility to work during admission seasons and events