Area Sales Officer

Sales & Marketing Executive (FMCG)

🎯 Key Responsibilities

1. 🛒 Sales Execution

Achieve monthly & yearly sales targets

Handle distributors, wholesalers & retailers

Ensure product availability & visibility in market

Increase numeric & weighted distribution

2. 📦 Market Expansion

Appoint new:

Distributors

Super stockists

Retail outlets

Identify new territories for business growth

3. 📊 Market Intelligence

Monitor competitor activities (pricing, schemes, products)

Collect feedback from retailers & customers

Track demand trends & market gaps

4. 📢 Marketing & Promotions

Execute:

Trade schemes

Consumer offers

In-shop branding & display

Coordinate with marketing team for campaigns

5. 🤝 Relationship Management

Build strong relationships with:

Distributors

Retailers

Key accounts

Resolve complaints & ensure satisfaction

6. 💰 Collection & Billing

Ensure timely payment collection

Control outstanding & credit limits

Maintain proper billing & stock records

7. 📍 Field Work

Daily market visits (beat planning)

Outlet coverage & reporting

Ensure merchandising standards

🎓 Specific Requirements

📚 Education

Graduate (BBA / MBA preferred)

💼 Experience

1–5 years in FMCG sales

Experience in handling distributor network

🧠 Skills Required

Strong communication & negotiation skills

Good market understanding

Basic Excel & reporting knowledge

Ability to work under targets & pressure

🚗 Other Requirements

Must have:

Bike + Driving License

Willingness for extensive field travel

📈 KPIs (Performance Metrics)

Sales target achievement (%)

Outlet coverage

New distributor/retailer addition

Collection efficiency

Market share growth

🏆 Ideal Candidate Profile

Result-oriented & aggressive in sales

Street-smart & market-driven mindset

Strong follow-up & discipline

Problem-solving attitude