Digital Marketing Executive

Position Overview

The Digital Marketing Executive & Trainer is responsible for planning, executing, and optimizing the institute’s digital marketing activities while also teaching digital marketing modules to students. The role requires 5+ years of hands-on industry experience, excellent content and campaign skills, and the ability to mentor students with real-world digital marketing knowledge.

Key Responsibilities

1. Digital Marketing Strategy & Execution

• Develop and execute digital marketing strategies across multiple platforms.
• Manage social media channels: Instagram, Facebook, LinkedIn, YouTube, Google My Business.
• Create ad campaigns on Facebook Ads, Instagram Ads, Google Ads (Search, Display, Video).
• Track leads, conversion rates, and marketing ROI.
• Improve online visibility, SEO performance, and brand reach.
• Create and manage content calendars, social media posts, reels, and stories.
• Analyze campaign performance and prepare weekly/monthly reports.

2. Teaching & Training Responsibilities

Teach modules related to Digital Marketing, including:

• Social Media Marketing
• Google Ads & Meta Ads
• SEO (On-page & Off-page)
• Email Marketing
• Digital Strategy
• Content & Copywriting Basics
• Analytics & Reporting (Google Analytics, Meta Insights)
• Conduct practical sessions, workshops, assignments, and real-time campaign demonstrations.
• Guide students on live projects, portfolios, and certification preparation (Google/META).
• Ensure industry-oriented training standards.

3. Content Creation & Branding

• Write marketing content, captions, ad copies, and website/blog content.
• Collaborate with designers for visuals, creatives, videos, and reels.
• Ensure brand consistency and quality across all digital platforms.

4. Lead Generation & CRM

• Create lead-generation strategies for admissions.
• Ensure proper tracking of leads, enquiries, and conversions.
• Work closely with counsellors/BDMs for follow-up campaigns and promotional activities.

5. Event & Campaign Coordination

• Plan and promote workshops, seminars, webinars, and special events.
• Coordinate influencer marketing, collaborations, and college outreach campaigns.
• Maintain relationships with vendors, printers, and advertising agencies when required.

Required Skills & Competencies

• Strong knowledge of Digital Marketing tools and platforms
• Meta Ads Manager & Google Ads expertise
• SEO tools: Search Console, SEMRush, Ahrefs (optional), Yoast, etc.
• Social media strategy & content creation
• Google Analytics & reporting skills
• Excellent communication & presentation skills (for teaching)
• Creative mindset with strong analytical ability
• Ability to manage multiple campaigns at once
• Experience with Canva, basic video editing, or creative direction is a plus

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Mass Media, IT, or related fields.
• Minimum 5+ years of professional experience in Digital Marketing.
• Teaching/training experience is an added advantage (not mandatory but preferred).
• Certifications from Google, Meta, HubSpot, etc. are beneficial.