Digital Marketing Executive

Handling total online marketing for the company, support with contents for offline marketing, product label designes

Key responsibilities

• Strategy and planning: Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing. 
• Campaign management: Oversee the end-to-end execution of digital campaigns, including budget allocation, content creation, and performance tracking. 
• Content creation: Produce engaging and optimized content for websites, blogs, and social media platforms. 
• Analytics and optimization: Monitor key performance indicators (KPIs), analyze campaign performance, and use data to make recommendations for improvement and optimize ROI. 
• Website optimization: Improve website performance, user experience, and lead generation by optimizing for factors like traffic, bounce rate, and conversion rates. 
• Social media management: Manage social media platforms, create content, monitor engagement, and build community. 
• Market research: Conduct market research and competitive analysis to identify new opportunities and stay updated on industry trends. 
• Team and cross-functional collaboration: Work with sales, content, and other teams to ensure cohesive and effective marketing efforts that align with business goals. 
• Reporting: Track and report on the performance of digital marketing campaigns, including metrics like website traffic and conversion rates. 
• Compliance: Ensure all digital marketing activities comply with legal guidelines and data privacy regulations. 

Required skills and qualifications

• Technical skills: Proficiency with digital marketing tools such as Google Analytics, SEMrush, and social media platforms. Experience with SEO, PPC, and email marketing is essential. 
• Analytical skills: Ability to analyze data and draw actionable insights to improve campaigns. 
• Creative skills: Ability to generate new ideas and create compelling content. 
• Communication skills: Strong written and verbal communication skills for content creation and collaboration. 
• Organizational skills: Ability to manage multiple projects, work under pressure, and meet deadlines. 
• Trend awareness: Staying current with the latest digital marketing trends and best practices.