Responsibilities:

* Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

* Designs, builds, and maintains our social media presence.

* Measures and reports performance of all digital marketing campaigns and assesses against goals (ROl and KPls).

* Identifies trends and insights and optimizes spend and performance based on the insights.

* Brainstorms new and creative growth strategies through digital marketing.

* Plans, executes, and measures experiments and conversion tests.

* Collaborates with internal teams to create landing pages and optimize user experience.

* Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

* Identifies critical conversion points and drop off points and optimizes user funnels.

* Collaborates with agencies and other vendor partners.

* Evaluates emerging technologies.

* Provides thought leadership and perspective for adoption where appropriate.Digital Marketing Qualifications / Skills:

* Creating and maintaining client relationships

* Self-motivated yet customer-focused

* Proficient in marketing research and statistical analysis

* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate