Digital Marketing Manager

Job Title

Senior Paid Ads Manager / Digital Marketing Manager – Real Estate (Lead Generation)

Location - Pune

Experience - Minimum 5+ years in real estate lead generation advertising

(Residential & commercial projects – developers, channel partners only)

About Betterrwalls is a specialized real estate advertising & GTM strategy firm working exclusively with real estate developers across India. We manage end-to-end performance marketing funnels, high-budget campaigns, and sales automation systems that drive high-intent, qualified leads at scale.

We are obsessed with CPL control, lead quality, and ROI.

Role Overview

We are looking for a Senior Paid Ads / Digital Marketing Manager who can own, scale, and optimize high-budget real estate lead generation campaigns.

You will independently handle ₹10–15 lakhs per client per month ad budgets, across multiple builder accounts, while maintaining lead quality, funnel hygiene, and performance discipline.

This is a hands-on role, not a coordination-only profile.

Key Responsibilities

1. Performance Marketing OwnershipPlan, launch, and scale Google Ads & Meta Ads for real estate developers

• Handle ₹10–15 lakhs/month per builder ad budgets confidently
• Own CPL, lead quality, conversion ratios, and spend efficiency
• Execute launch, pre-launch, inventory push, and ready-possession campaigns

2. Google Ads (Mandatory – Hands-on)Search, Performance Max, Display & YouTube campaigns

• Keyword strategy for branded, non-branded & competitor terms
• Landing page alignment with intent & ad messaging
• Conversion tracking, GA4, GTM & funnel attribution understanding

3. Meta Ads – High Quality Lead GenerationExpertise in Meta Lead Forms & Landing Page campaigns

• Audience strategy: custom, lookalike, retargeting, exclusions
• Creative testing frameworks for real estate buyers
• Strong grip on lead quality optimization, not just CPL

4. Funnel & Lead Quality Control Work closely with CRM & sales automation teams

• Understand lead-to-site-visit journey
• Optimize campaigns based on sales feedback, not assumptions
• Identify junk lead patterns and fix them at source

5. Strategy & Reporting Media planning based on project type, city & ticket size

• Weekly & monthly performance reporting with insights
• Budget reallocation decisions based on ROI
• Present performance & recommendations to internal leadership

Mandatory Requirements

• 5+ years experience in real estate lead generation advertising
• Proven experience managing ₹10–15 lakhs/month ad budgets per client
• Strong hands-on expertise in Google Ads & Meta Ads
• Experience working with real estate developers (builders)
• Clear understanding of buyer psychology & intent-based marketing
• Comfortable working in fast-paced, performance-driven environments