Voraco is looking for a Digital Marketing Specialist to manage clients' marketing campaigns. The ideal candidate will be responsible for launching and optimizing digital campaigns for global clients.

We need someone who can write and speak fluent English, loves Excel, is a go-getter, and pays attention to details.

This is not a remote position, this role will work from Voraco's Wakad, Pune office.

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle.
• Managing and optimizing CTAs, landing pages, and lead generation forms.
• Increase qualified marketing leads and conversion rates for the clients' sales team.
• Provide analytical reporting of campaigns to stakeholders.
• Take notes during client meetings and ensure everyone manages their tasks.
• Maintain a list of tasks that are pending from the client's end.
• Review case studies and other assets for accuracy before posting the client's website
• Set up client emails, newsletters, and other emails in ESP such as Pardot, MailChimp, Salesforce, etc.
• Set up email automation for prospects per the requirements.
• Write and schedule social media posts for clients.
• Review and publish blog posts and articles on client websites as required.

Qualifications

• Excellent written and spoken English, communication skills
• Minimum 2 years of experience launching and optimizing Google AdWords campaigns and paid social campaigns (Facebook & LinkedIn).
• In-depth understanding of paid marketing and conversion metrics.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Experience with B2B clients is a plus.