Junior Marketing Executive

Job Summary:We are seeking a dynamic and result-oriented Branding & Marketing Executive to strengthen our diagnostic lab’s market presence and grow B2B business. The role focuses on building partnerships with attached clinics, doctors, insurance companies, and corporate clients for routine, preventive, and insurance medical checkups while enhancing brand visibility in the healthcare ecosystem.

• Key Responsibilities:Branding & PromotionDevelop and execute branding strategies for the diagnostic lab and wellness services.
• Promote lab services through field marketing, presentations, and networking activities.
• Plan marketing campaigns for health packages, camps, and preventive checkups.
• Coordinate digital and offline branding activities (posters, brochures, social media, events).
• B2B Business DevelopmentOnboard attached clinics and doctors for regular B2B sample collection.
• Build partnerships with hospitals, nursing homes, and referral doctors.
• Tie up with insurance companies and TPAs for pre-policy and corporate medicals.
• Acquire corporate clients for annual health checkups and employee wellness programs.
• Relationship ManagementMaintain strong relationships with doctors, clinics, HR managers, and insurance partners.
• Conduct regular visits and follow-ups to ensure consistent sample flow.
• Resolve partner queries related to reports, pricing, logistics, and services.
• Sales & GrowthAchieve monthly and quarterly marketing and revenue targets.
• Track lead generation, conversions, and partner performance.
• Identify new markets, corporate segments, and collaboration opportunities.
• Reporting & CoordinationPrepare daily visit reports, lead status, and business growth updates.
• Coordinate with lab operations, phlebotomy, and customer support teams.
• Support management with market insights and competitor analysis.
• Required Skills & Qualifications:Graduate / MBA in Marketing, Business, Healthcare Management preferred.
• 1–5 years of experience in diagnostic lab, hospital marketing, pharma sales, or healthcare B2B.
• Strong communication, negotiation, and presentation skills.
• Ability to build long-term professional relationships.
• Target-driven mindset with field marketing experience.
• Knowledge of corporate medicals, insurance medicals, and lab operations is an advantage.
• Preferred Profile:Experience working with diagnostic centers, hospitals, TPAs, or wellness programs.
• Local market knowledge of Navi Mumbai / Mumbai healthcare ecosystem.
• Self-motivated with strong networking capability.