Job Overview:

The Sales and Marketing Executive will be responsible for identifying business opportunities, executing marketing campaigns, and promoting the company’s products or services. The role involves working closely with the sales and marketing teams to drive sales, build brand awareness, and ensure customer satisfaction. This position demands a mix of creative marketing skills and sales acumen to effectively reach and engage target audiences.

Key Responsibilities:

Sales Responsibilities:

Identify new business opportunities and generate leads through various channels (e.g., cold calling, networking, referrals, etc.).

• Qualify potential clients and guide them through the sales pipeline to close deals.
• Develop and maintain relationships with new and existing clients.
• Negotiate and close sales agreements while ensuring that targets are met or exceeded.
• Provide product demonstrations, presentations, and consultations to clients.
• Track and report on sales activities, leads, and performance metrics.
• Collaborate with the sales team to develop tailored sales strategies.

Marketing Responsibilities:

• Assist in the development and implementation of marketing strategies and campaigns to promote the company’s products or services.
• Conduct market research to understand customer needs, industry trends, and competitors.
• Create and manage content for digital marketing (social media, website, email newsletters).
• Develop promotional materials, including brochures, banners, and online advertisements.
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
• Coordinate events, trade shows, or webinars to promote the company’s products or services.
• Collaborate with internal teams to ensure brand consistency across all marketing channels.