Field Sales Executive

Job Summary-The Field Marketing Executive will be responsible for driving lead generation, brand visibility, and market penetration for elevator (lift) products and services. This role involves on-ground market research, identifying potential projects, coordinating with builders/contractors/architects, supporting sales teams, and executing field-level marketing activities.

• Key Responsibilities 1. Lead Generation & Market DevelopmentIdentify new project opportunities (residential, commercial, industrial, institutional).
• Conduct field visits to builders, architects, consultants, and facility managers.
• Generate qualified leads for sales teams through field intelligence.
• Track upcoming construction projects, renovation works, and modernization requirements.
• 2. Field Marketing ActivitiesExecute on-ground marketing campaigns, site promotions, and branding activities.
• Distribute marketing materials and conduct product awareness sessions with stakeholders.
• Participate in exhibitions, trade shows, and builder/architect events.
• 3. Market & Competitor ResearchCollect market insights on pricing, product features, competitor presence, and new trends.
• Maintain updated market mapping of potential customers and projects.
• Report field findings to marketing and sales leadership.
• 4. Relationship BuildingMaintain strong relationships with builders, architects, PMC consultants, and facility heads.
• Support sales with pre-sales marketing activities & client engagement.
• Promote company brand through regular field interactions.
• 5. Reporting & CoordinationPrepare daily/weekly visit reports and update CRM tools.
• Coordinate with sales teams for site surveys, demos, and proposal follow-ups.
• Align with marketing team for campaign planning and collateral availability.
• Required Skills & QualificationsBachelor’s degree (Marketing, Business, Engineering preferred).
• 1–4 years of field marketing or sales experience (construction/elevator/engineering preferred).
• Strong communication and interpersonal skills.
• Ability to identify potential business opportunities through field activity.
• Good networking with builders, architects, PMC, and contractors (preferred).
• Willingness to travel extensively within assigned territory.
• Basic computer skills (MS Office, CRM tools).
• Key CompetenciesMarket intelligence
• Relationship building
• Field execution & planning
• Target-oriented mindset
• Strong negotiation and persuasion skills
• Self-motivated and proactive